When the Covid-19 pandemic became part of our lives, and in keeping with the IMCR program, we reviewed and updated the strategy and action plans we prepared according to the risk assessment and risk mitigation plans, which we, as CCI, carry out regularly every year in view of global, regional and systemic risks. While creating our crisis management measures, we quickly adapted to crisis conditions, and focused on improvement. Additionally, we took steps to increase growth and profitability, and to protect free cash. We used internal and external communication channels actively. In order to adapt to our struggle against the current crisis, and to focus on the correct priorities, we arranged the prioritization levels and terminologies used for the top-7 risks and increased the number of our important risks to 10
Health, safety and wellness became our number one priority. While the size and impact of economic fluctuations increased across the world due to
the pandemic, consumer behavior and the retail environment that changed in a truly short space of time had striking effects on our manner of doing business and getting results. The increased need for digital technologies brought with it the risks involved in this field, as well as causing the creation of new business models and the review of talent management processes. In addition to the topics of instability in national and international politics, security and ethics; and compliance, statutory restrictions and taxes; cyber-security and environmental risk management, which maintain their importance for us, this year we also assessed the possible risks that natural disasters may pose to the business continuity.
