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CCI At A Glance

Our Vision

"Being The Best FMCG Company In All Countries In Which We Operate."
Customer-oriented organization
Customer solutions that create added value
Competitive service mindset
Holistic beverage mindset Commercial excellence
Corporate management Environmental footprint Workplace Rights
Social license to operate
Competence and leadership, Committed, diverse and inclusive High-performance Since (illegible) culture

What We Do? Our Value Chain Chart

We carry out our work with great passion to offer consumers a wide range of safe and quality products. Through teamwork, we choose the best business partners and work with integrity. We put accountability at the fore at all stages of our value chain.

Our partnership with The Coca-Cola Company (TCCC)

We are among the most important bottling partners of the TCCC for the production, sale and distribution of beverages in the 10 countries in which we operate. The TCCC is the owner of the brands, and develops and markets them to end consumers. At CCI, we share a common vision and values with the TCCC, conform to TCCC standards, contribute to TCCC’s global targets, and make joint plans for marketing strategies. TCCC provides the CCI with supervision.
Use of Resources
We look for the highest quality in all of our value chain. We work to supply concentrate, raw material and packaging materials in a sustainable manner in order to produce high-quality and tasty beverages with the TCCC and other suppliers. We require that our suppliers conform to the Supplier Guiding Principles (SGP) that identify the minimum environmental, social, economic and ethical requirements we expect of them, and conduct inspections regarding their compliance with the SGP.
Production
We consume less while producing more. For more sustainable production, we carry out continuous innovations to increase our resource efficiency and develop our packages in 26 plants in 10 countries. We achieve recycling ratios of up to 99%, and are on the fast track to attain our zero-waste target. We comply with international standards, and work under approved perfection programs. Our plants are inspected annually as per the Coca-Cola Operating Requirements (KORE).
Logistics
We plan storing operations in accordance with customer and distributor demand, and employ digital technology. We grow together with our distributors. We spread CCI values across our value chain. We invest in our distributors’ talent development for Optimum Market Entry performance. We promote practices that contribute to the creation of environmental and social value across our vendors.
Recycling
In line with the TCCC’s ‘A World Without Waste’ vision, we recover the packages we put on the market through our returnable glass bottle practices and special recycling efforts. We continuously carry out innovations in order to increase the recycled content in our packages. We partner with NGOs, local communities and the TCCC to attain our targets.
Consumption
We reach 400 million consumers with over 25 brands. While offering our consumers a broad range of products suitable for all lifestyles and situations, product safety and quality remains our priority.
Sales and Marketing
Winning together with our customers remains the focal point of our organization. We work closely with our customers at over 780,000 sales points, and develop joint business plans to ensure sustainable growth with social and environmental practices. We observe the TCCC Responsible Marketing Policy while implementing our marketing and advertisement strategy.

Brands

Operating Geography

Operating
Faaliyet
in 10 Countries with 26 plants about 8,500 employees 780,000 sales points
Serving
Hizmet
400 million consumers with more than 25 brands
You can check the table by dragging to right
You can check the table by dragging to right

Key Financial And Operational Indicators

Financial Data

CCI is the market leader in most of the countries in which it operates.
In The Countries In Which Ccı Operates, Approximately 60% Of The Populatıon Is Under 30 Years Of Age. 
* The Turkey operations include plants and sales offices.
** The Group Office includes employees responsible for all the 10 companies.
*** Currently, CCI conducts no operations in Syria, and no beverage sales have taken place since 2017.

Consumer Health

The TCCC’s internal auditors carried out the inspections for annual KORE evaluations online.
We successfully passed the inspections, which focused mainly on measures taken against Covid-19 and Food Safety.
We carried out cap promotions in Pakistan, Iraq, Kazakhstan, Azerbaijan and Tajikistan.
The MerakEttim
(I wondered) platform was visited by 492.000 users.
All the plants in Turkey received the TSE Covid-19 Safe Production certificate.
We continued the Coke and Food Campaigns in Pakistan, Jordan and Turkmenistan
We collaborated with e-trade platforms in Turkey, Iraq, Kyrgyzstan and Turkmenistan.
We launched our new flavors: Fanta Citrus in Tajikistan, Cappy Pulpy Rose in Azerbaijan, and Piko Profi in Kazakhstan
CCI Jordan launched the Coca-Cola Zero Calories Brand.

Customer Value

4,008 of our 43,534 registered spot consumption customers had placed orders over the system.
By the end of 2020, 25,994 of our 110,348 customers registered with the system on the conventional channel had actively placed orders over the CCI Next Sales Channel.
We supported over 2,000 businesses in Kyrgyzstan.
Through the Coca-Cola
Foundation Fund, we
brought free products
amounting to USD 80,000
to 4,000 sales points in Jordan to revive small businesses within the scope of spot consumption, which had experienced operational difficulties due to Covid-19.
After a two-year interruption following the difficulties it suffered, CCI Turkmenistan resumed operations,
and succeeded in regaining its market share and customer appreciation.
421 distributors and 538 sales representatives successfully completed Online Distributor and Sales Representative Training.
We increased the number of online/ digital promotions and advertisements for our customers; we reallocated our resources specifically for the “home channel”;
we expedited deliveries and ensured uninterrupted RTM optimization.
Through the “Dry Outlets Activation” project conducted in Kyrgyzstan, we reached new points where our products had not been sold
before, achieving a sales increase of an additional 25,000 UC.
The project was awarded the “best practice” prize by the TCCC global customer and commercial portal.
We were awarded prizes in the innovative and global Baykuş (Owl) categories
with the “Understanding
the Journey of Online Shopping” project in Turkey, and the “Understanding the Grocery Store Price” project in Pakistan.
We supported the sale of no less than 110,000 menus with the #EVDEKAL (stay at home)
campaign during the online PES 2020 World Cup tournament.

Human Rights

We provided our employees with 58,722 hours of
Occupational Health and Safety training and 1,082 hours of human rights training.
We conducted supplier inspections into compliance with the Supplier Guiding Principles (SGP).
We achieved a
success rate of 90% in SGP inspections in all countries of operation.
We became a member of the “Buyers Supporting VIVE” program,
which was founded for the purpose
of encouraging sustainable agriculture with the support of sugar buyers.
We pledged to increase the women in managerial and senior management positions by 5% by 2025 by signing the LEAD Network CEO Pledge;
and by doing so we are among the leading companies in the fast moving consumer goods industry.
We participated in the EMBARK initiative, which is a “reverse mentorship” program supported by the European Bank for Reconstruction and Development (EBRD).
As leaders of the business world, we come together with talented Syrian, Turkish and immigrant youths within the scope of EMBARK.
We carried out the U30+ Building the Leaders of Tomorrow program
for 34 young leaders fromTurkey.
CCI Turkey published a Domestic Violence Policy and
took part in the UN’s
16-day national activism campaign aimed at
ending violence against women.
We provided Supplier Guiding Principles Training to 119 persons from among Human Resources and Supply Chain country managers.

Human Capital

We spread the use of the CCI potential recognition tool (Talent Segmentation Tool) across the countries of operation.
This way, the number of Leaders of the Future rose from 107 to 150.
15 of our senior executives participated in the Manager Coaching program and started receiving coaching.
39 of our executives from among “Accelerate 2.0” and “Leader Women” participants, who volunteered to become internal coaches, became part of the Internal Coaching program. They started to provide internal coaching to participants of the U30+ Building Tomorrow’s Leaders program.
With our CCI NEXT TALENT Young Talent Program, we ranked 1st among FMCG Companies, and 8th among all programs in the Top 100 Talent Program 2020 poll.
We repeated our CCI NEXT TALENT Manager Raising Program online with a new application, and we hired 21 young talents part-time with the program to which we invited 50 young finalists.
We carried out two Talent Development Forums and reviewed our talent pools. With success that exceeded our target for 2020,
we increased our Talent Readiness Index (TRI) Point from 53% to 62%.
We launched the Accelerate, Reflect & Renew program with the aim of refreshing acquired knowledge and adapting information and messages to the Covid-19 period and its aftermath.
50 leaders from all CCI countries, who had previously participated in the “Accelerate” program, completed the program.

Community Development

Coca-Cola Turkey and Mavi Jeans joined forces for a “World Without Waste”:
Coca-Cola PET bottles collected under the Kollekt Application were converted into Mavi Jeans t-shirts within the scope of the “Coca-Cola x Mavi Collection”.
We produced 13.4 tons of sanitizers
at the CCI plant and donated them to the Ministries of Health of Turkey and Kyrgyzstan.
We supported over
125,000 youths in over 140 schools in 17 provinces under the 3, 2, 1, Go! program.
In Kazakhstan, our awareness-raising efforts within the scope of the 3, 2, 1, Go! Program reached
800 colleges and 127
universities.
Over 2,000 students attended the workshops and 100 applications were received. Grants were provided to the three participants who won.
The Coca-Cola Foundation (TCCF) donated around USD 3.1 Billion to social support programs in CCI’s area of operations.
Coca-Cola Turkey allocated funds amounting to a total of TL 13 million to meet needs in various areas of our country in the fight against Covid-19.
We reached out to 2,050 female participants
with the Belestery Program in Kazakhstan and provided grants to 20 winning participants.
We saved 1.81 billion liters of water
in Konya and 2.25 billion liters in Harran within the scope of the Hayata Artı Environment Program.

Environmental Footprint

We reached recycling rates of up to 99% at our production plants.
To minimize our carbon dioxide emissions,
we replaced forklifts operating on LPG with those operating on electrical power, thereby reducing carbon dioxide emissions by 68%.
In nine countries, 54.3% of our chilled drinks equipment are equipped with energy management devices (EMD),
40.8% do not contain HFC, and 42.2% use LED lighting.
We provided employees with 4,566 hours of environmental training.
We saved 340,000 liters of fuel thanks to the Intercity Transport Planning Digitalization Project,
ensuring an increase in truck efficiency and route optimization within the scope of our digitalization projects.
We saved 411.4 tons of resin and
534 tons of glass by using lightweight and short-neck bottles in nine countries.
We saved 330.5 million MJ of energy and
45,500 tons of CO2e thanks to the Operational Perfection projects.

Awards

2010
CCI Izmir Plant
“Best Performance Plant Environment Award”
CCI Turkey Operation
“Best Country Bottling Operation Grand Prize”
TCCC EAG President Environment Awards
2013
CCI
“Ethics Award”
Etik Değerler Merkezi Derneği
(Ethical Values Centre Association)
CCI
“Best Country Bottling Operation”
“Plant with the Best Performance in the Field of the Environment”
“Plant with the Best Performance in the Field of the Environment”
TCCC EAG President Environment Awards
2015
“3.2.1. Go! (CSR) Program"
"Bronze Prize"
12th Stevie International Company Awards
CCI Turkey Operation
“Best Country Bottling Operation”
“Perfection Award”
Individual Health Category
CCI Izmir Plant
“Plant with the Best Performance in the Field of the Environment”
CCI Bursa Plant
"Perfection in the Field of Developing Organizational Competence Award”
CCI Mahmudiye Plant
“National Perfection in Quality Grand Prize”
KALDER EFQM
2017
CCI Turkey Operation
“Recycling Award”
Ministry of Environment and Urbanization
CCI
Grand Prize “Water Efficiency”
4th Sustainable Business Awards Turkey
CCI Kyrgyzstan
“Best Taxpayer of Kyrgyzstan Award”
Kyrgyz Republic
CCI Turkey Operation
“International Security Award”
United Kingdom National Security Council
CCI Mersin Plant
“Second Place in Efficiency Projects Competition” Medium-Size Businesses
Turkish Ministry of Science, Industry and Technology
2019
CCI Kyrgyzstan Outstanding Taste Award
International Taste Institute
CCI Kazakhstan
Best Marketing Performance Award Among TCCA bottling companies
TCCC
CCI Azerbaijan
Perfection in Quality Award
In quality and food safety programmes Among TCCA bottling companies
TCCC
CCI Kyrgyzstan
Best Employer Awards
HR Perfection Awards
The “Next Talent Programme”
“Silver Prize for Innovation in
the Management, Planning and Implementation of Human Resources”
Stevie Middle East and North Africa
CCI Kyrgyzstan Certificate of Honour

Due to the positive environmental and security results achieved by CCI for many years

Government of the Kyrgyz Republic, State Environmental and Technical Security Inspection Board
2012
CCI Ankara Plant
“Taking Responsibility for a Sustainable Future Award”
KALDER EFQM
CCI Turkey Operation
“Best Country Bottling Operation Grand Prize”
CCI Ankara Plant
“Plant with the Best Performance in the Field of Quality”
CCI Izmir Plant
“Plant with the Best Performance in the Field of the Environment”
TCCC EAG President Environment Awards
2014
CCI Izmir Plant
“Water Management”
Green Work Platform
CCI Grand Prize
“Green Point Sector Awards”
ÇEVKO
CCI Ankara Plant
“Plant with the Best Performance in the Field of the Environment”
CCI Izmir Plant
“Plant with the Best Performance in the Field of the Environment”
TCCC EAG President Environment Awards
CCI Bursa ve Mahmudiye Plants
“National Perfection in Quality Awards”
KALDER EFQM
2016
CCI
“Climate Leadership Award”
CDP Turkey
CCI
“Appreciation Plaque” for the collaborative approach demonstrated in crises and natural dis- asters
Pakistani Red Crescent
2018
CCI
10th Sustainability Report
Silver Prize “LACP Inspire Awards”
League of American Communications Professionals
CCI Turkey Operation
Köyceğiz and Sapanca Plants Energy Efficiency Award Water Efficiency Award for the Elazığ Plant
TCCC
CCI Dudullu Headquarters
“Energy Efficiency Initiatives”
LEED Gold Certificate
CCI Kazakhstan
“PARYZ Award” For CCI’s Contributions to Sustainable Development
President of Kazakhstan
CCI Kyrgyzstan
Certificate of Honor For CCI’s Contributions to the National Economy
Kyrgyz Republic Ministry of Economy
Awards for the “My Sister Project”
Golden Compass CSR-Training
Category
11th Global CSR Awards,
Empowerment of Women
Communitas Awards, Perfection in
Corporate Social Responsibility
International CSR Perfection Awards,
Corporate Social Responsibility
Best Business Awards, Best CSR
IPRA Gold World Awards, Corporate
Communication
Agriculture of the Future Project, Agriculture of the Future Awards
Community Investments - Water Management Projects
CCI Turkey Ankara Plant
“Reduced Water Consumption-Rate Project” “KAIZEN Award”
KALDER
Award for CCI Azerbaijan’s Efforts in Protecting the Environment
Ministry of Ecology and Natural Resources.

Awards

2010
CCI Izmir Plant
“Best Performance Plant Environment Award”
CCI Turkey Operation
“Best Country Bottling Operation Grand Prize”
TCCC EAG President Environment Awards
2012
CCI Ankara Plant
“Taking Responsibility for a Sustainable Future Award”
KALDER EFQM
CCI Turkey Operation
“Best Country Bottling Operation Grand Prize”
CCI Ankara Plant
“Plant with the Best Performance in the Field of Quality”
CCI Izmir Plant
“Plant with the Best Performance in the Field of the Environment”
TCCC EAG President Environment Awards
2013
CCI
“Ethics Award”
Etik Değerler Merkezi Derneği (Ethical Values Centre Association)
CCI
“Best Country Bottling Operation”
“Plant with the Best Performance in the Field of the Environment”
“Plant with the Best Performance in the Field of the Environment”
TCCC EAG President Environment Awards
2014
CCI Izmir Plant
“Water Management”
Green Work Platform
CCI Grand Prize
“Green Point Sector Awards”
ÇEVKO
CCI Ankara Plant
“Plant with the Best Performance in the Field of the Environment”
CCI İzmir Plant
“Plant with the Best Performance in the Field of the Environment”
TCCC EAG President Environment Awards
CCI Bursa and Mahmudiye Plants
“National Perfection in Quality Awards”
KALDER EFQM
2015
“3.2.1. Go! (CSR) Program"
"Bronze Prize"
12th Stevie International Company Awards
CCI Turkey Operation
“Best Country Bottling Operation”
“Perfection Award”
Individual Health Category
CCI Izmir Plant
“Plant with the Best Performance in the Field of the Environment”
CCI Bursa Plant
"Perfection in the Field of Developing Organizational Competence Award”
CCI Mahmudiye Plant
“National Perfection in Quality Grand Prize”
KALDER EFQM
2016
CCI
“Climate Leadership Award”
CDP Türkiye
CCI
“Appreciation Plaque” for the collaborative approach demonstrated in crises and natural disasters
Pakistani Red Crescent
2017
CCI Turkey Operation
“Recycling Award”
Ministry of Environment and Urbanization
CCI
Grand Prize “Water Efficiency”
4th Sustainable Business Awards Turkey
CCI Kyrgyzstan
“Best Taxpayer of Kyrgyzstan Award”
Kyrgyz Republic
CCI Turkey Operation
“International Security Award”
United Kingdom National Security Council
CCI Mersin Plant
“Second Place in Efficiency Projects Competition” Medium-Size Businesses
Turkish Ministry of Science, Industry and Technology
2018
CCI
10th Sustainability Report Silver Prize
“LACP Inspire Awards”
League of American Communications Professionals
CCI Turkey Operation
Köyceğiz and Sapanca Plants
Energy Efficiency Award
Water Efficiency Award for the Elazığ Plant
TCCC
CCI Dudullu Headquarters
“Energy Efficiency Initiatives”
LEED Gold Certificate
CCI Kazakhstan
“PARYZ Award” For CCI’s Contributions to Sustainable Development
President of Kazakhstan
CCI Kyrgyzstan
Certificate of Honor
For CCI’s Contributions to the National Economy
Kyrgyz Republic Ministry of Economy
2019
CCI Kyrgyzstan Outstanding Taste Award
International Taste Institute
CCI Kazakhstan
Best Marketing Performance Award Among TCCA bottling companies
TCCC
CCI Azerbaijan
Perfection in Quality Award
In quality and food safety programmes Among TCCA bottling companies
TCCC
CCI Kyrgyzstan
Best Employer Awards
HR Perfection Awards
The “Next Talent Programme”
“Silver Prize for Innovation in
the Management, Planning and Implementation of Human Resources”
Stevie Middle East and North Africa
Award for CCI Azerbaijan’s Efforts in Protecting the Environment

Ministry of Ecology and Natural Resources.
Awards for the “My Sister Project”

Golden Compass CSR-Training
Category
11th Global CSR Awards,
Empowerment of Women
Communitas Awards, Perfection in
Corporate Social Responsibility
International CSR Perfection Awards,
Corporate Social Responsibility
Best Business Awards, Best CSR
IPRA Gold World Awards, Corporate
Communication
CCI Kyrgyzstan
Certificate of Honour
Due to the positive environmental and security results achieved by CCI for many years
Government of the Kyrgyz Republic, State Environmental and Technical Security Inspection Board
Agriculture of the Future Project, Agriculture of the Future Awards
Community Investments - Water Management Projects
CCI Turkey Ankara Plant “Reduced Water Consumption-Rate Project” “KAIZEN Award”
KALDER
2020 Awards
We left the Baykuş (Owl) Award Ceremony with Two Prizes
CCI was awarded two prizes at the Baykuş Awards organized online this year. We were awarded prizes in the innovative and global Baykuş (Owl) categories with the “Understanding the Journey of Online Shopping” project in Turkey, and the “Understanding the Grocery Store Price” project in Pakistan.

The Baykuş Awards are given by the Turkish Association of Researchers (TÜAD) for the added value they contribute to business processes, and in light of the research it conducts to emphasize the impact and importance of successful research projects.
CCI was awarded the Silver Prize in the Stevie Awards Human Resources category
CCI Next Talent won the silver prize in the “Innovation in the Management, Planning and Implementation of Human Resources Management” category at the MENA Stevie® Awards 2020, which rewards the success and innovations of corporations and professionals in Middle Eastern and North African countries. The award ceremony that was initially scheduled to take place in Dubai in March was held online due to the pandemic, and those companies that received awards were announced at the ceremony.
CCI Won Best Employer in the Foods Sector in the 2020 Randstad Employer Brand Research.
Students, employees and job seekers were asked various questions in 10 different categories, such as employment security, career opportunities and competitive salary practices within the scope of the research. CCI received the “Most Appealing Employer” award in the foods sector. CCI also ranked within the top three among all companies
Coca-Cola Azerbaijan was awarded the Foreign Ministry Prize for providing continuous support to the empowerment of women
The US Foreign Secretary announced the recipients of the Corporate Perfection Award. Due to its continuous support for the empowerment of women, Coca-Cola Azerbaijan was among the award recipients, along with Abbott and AES. Over 5,000 Azerbaijani women benefited from the projects aimed at the empowerment of women, which Coca-Cola has been supporting since 2014, while Women Resource Centers were established
in the Salyan and Neftchala regions. The “Successful Women, Successful Future” project, which included women in the tourism business program, and the “Youth Inc.” program, which promoted young women’s entrepreneurial capacities through development courses, were supported.
CCI’ıs 12th Sustainability Report ranked first in the 2020 Spotlight Awards.
CCI's 12th Sustainability Report received four awards at the 2020 Spotlight Awards organized by the League of American Communications Professionals (LACP). The website of our Sustainability Report won the ‘Platinum’ award on the Website/Intranet category with its Sustainability Report content at the LACP awards, which is recognized as being among the most prestigious international communication competitions in the world. We were found worthy of the silver prize among independent companies. Receiving 99 points out of 100 following the general evaluation carried out by the LACP jury on communication, platform and content, our SustainabilityReport ranked first among the top 100 companies.
CCI Maintains Its Leadership in Sustainability Governance!
CCI ranked first among the best performing companies out of 212 sustainability leaders worldwide. Ranking 1st in the “Sustainability Governance Report” published by the Argüden Governance Academy at the Integrated Reporting Council Global Conference, CCI became the only Turkish company in Tier 1 as a result of the evaluations. In the Sustainability Governance Report, the governance quality of companies’ sustainability efforts is examined in depth in the fields of continuous learning during guidance, implementation, board supervision and cycles. Receiving the highest number of points in the identified criteria, CCI continues to stand out in both national and global sustainability assessments.
CCI is rewarded for its "Outstanding Support During COVID-19" at Best Business Awards
CCI has been acknowledged for its exceptional efforts during the COVID-19 pandemic. It has been ranked No. 1 in the category of "Outstanding Support During Covid-19” at the Best Business Awards (BBA) 2020, one of the UK’s very high profile awards.
Message From The CEO