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Operational Performance

Sales Volume

CCI proved its agility and adaptability in 2020, quickly responding to the unprecedented challenges and effectively adapting to the new operating environment
Following a strong start to the year, our operating geography faced the impact of the COVID-19 pandemic starting from the second half of March. As soon as the pandemic began, we responded very quickly, prioritizing our people, communities, and business continuity. We optimized the SKU portfolio, and responded quickly to capture new occasions and trends, leveraging our brands' strength. We proactively managed the changing channel mix and supported our retail trade customers utilizing our digital infrastructure and execution capabilities. These measures enabled us to contain the pandemic's negative impact and move to rapid recovery and sustainable quality growth. In FY20, consolidated sales volume declined by 1.9% to 1,184 million unit cases ("UC"). International operations' sales volume grew by 2.8%, delivering a more resilient performance during the year.
The lower exposure to the on- premise channel and a higher share of the strong sparkling category were the main reasons for international operations' strong performance. Also, strong execution brought us sparkling category leadership in our largest international market, Pakistan. Sales volume in Turkey was down 7.5% y/y. In 2020, 43% of the total sales volume was achieved through the Turkey operation, and 57% through international operations.
Demonstrating its importance in our consumers' lives even at the time of such pandemic, the sales volume of brand Coca-ColaTM increased by 7.7% y/y
in FY20 with growth in all our countries without exception. Accordingly, the sparkling category recorded a 3.9% growth in FY20. On the other hand, the stills category contracted by 10.8% y/y in FY20 while cycling a 5.1% growth in the previous year. As a result of our value focus, the water category volume declined by 27.4% y/y in FY20.
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Cycling 3.2% growth a year ago, Turkey's total sales volume contracted by 7.5% in FY20 y/y to 512 million UC. While the contraction mainly stemmed from
the fact that on-premise consumption points had been closed down during certain periods of the year due to the Covid-19 pandemic, activities aimed
at increasing home-consumption occasions, effective market applications, well-managed consumer promotions, and newly launched digital sale tools compensated for this negative impact to a certain extent.
While cycling a strong growth of 3.8% a year ago, the sparkling category remained flat in FY20 on the back of the last two quarters' good performance. Due to softer performance in the second and third quarters, the stills category contracted by 13.3% y/y in FY20, while the water category shrank by 28.3% as a result of our value-based approach prioritizing profitable packs.Our efforts to increase the share of immediate consumption packages in all categories mitigated the negative effect arising from the closure of the on- premise channel to some extent; therefore, IC share in FY20 decreased to 25% from 33% in FY19.
In FY20, the consolidated sales volume of international operations grew by 2.8% y/y to 672 million UC, led by a remarkable 6.5% y/y growth of the sparkling category.

The growth in sales volume in the Pakistan operation stood at 5.2% for the whole of 2020 supported by strategic consistency and operational excellence. The sparkling beverages category, led by the Coca-ColaTM brand with 11.4% growth, grew by 5.4% in 2020. Displaying a performance that was consistently above the market in Pakistan, especially during the last quarter of the year, CCI took the lead in the market share for sparkling beverages in 2020. While the sparkling beverages category shrunk by 46.3% during this period, the water category that recovered strongly in the Q420 grew by 6.2% in 2020.
The sales volume of the Middle Eastern operations decreased by 1.8% due to the severe shrinkage of the water category in the Iraq operation in spite of the 16.0% growth of the Jordan operation and the strong growth of the sparkling beverages category in the Iraq operation. The sales volume in the Central Asian operations grew by 1.8% in 2020 cycling the strong 9.0% growth in 2019. Cycling the strong 7.9% growth of the previous year, the sparkling beverages category grew by 7.3% in 2020 compared to the previous year with contributions by all of the countries in the region without exception. The sales volume of the Kazakhstan operation increased by 0.4% in 2020 cycling the strong growth of 13.9% in 2019. While the sparkling beverages category in Kazakhstan grew by 5.9% in 2020, led by the Coca-Cola brand and Schweppes, the stills category shrunk by 7.9% in 2020.
The water category shrunk by 26.0% in 2020 due to the impact of the high baseline caused by strong growth of 27.5% in 2019. In 2020, the total sales volumes of the Azerbaijan operation decrewased by 1.2% cycling the 20.5% growth in 2019. As in all the other countries in our geography of operations, the sparkling beverages category proved the strongest category in our Azerbaijan operation, growing by 5.9% in 2020 with the support lent by the strong performance of the Coca-Cola brand. While the stills category shrunk by 1.8% in 2020 cycling the strong growth of 27.1% in 2019, the water category shrunk by 29.4% this year after the 1.2% growth last year.
Our Turkmenistan operation made a positive contribution to our sales volume during the last quarter of the year after the third quarter in which it resumed production in a limited manner. Considered without including the positive effect of our Turkmenistan operation, the sales volume of our international operations grew by 2.4% in 2020.
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