Projects for Empowering Youth in Azerbaijan
The Coca-Cola Grassroots Football Tournament
This project, organized in cooperation with the Ministry of National Education and AFFA (The Azerbaijan Football School), aims to support the social and physical development of children of schooling age, encourage people to adopt active and healthy lifestyles, develop children’s football locally, and increase football's popularity. The project could not be continued in 2020 due to the Covid-19 pandemic.
New Generation Project
The New Generation Project was carried out in 2019 by Gençlik A.Ş., Coca-Cola's entrepreneurship support program, with government support from the Azerbaijan Ministry of Youth and Sports, and financial support from Coca-Cola. This project has drawn attention due to the support it lends to women, in line with its goal of supporting small- and medium-sized enterprises. The New Generation Project was suspended in 2020 due to the Covid-19 pandemic. But it will continue in 2021.
Gender equality and the empowerment of women occupy an important place in the United Nations agenda for 2030, both through SKA 5 and for the attainment of the other 16 targets. We support the development of women’s entrepreneurial potential, especially as it pertains to the advancement of local communities and focus on projects aimed at providing women with access to business training, mentoring and financial resources. CCI has been a signatory to the Women’s Empowerment Principles (WEP) since March 2015.
My Sister Project
The ‘My Sister’ Project is an effective program launched by the Coca- Cola Company as part of the global 5by20 initiative aimed at supporting 5 million female entrepreneurs by 2020. In our country, where the female labor force is small, it offers training and consultancy programs in various areas in which women can develop their skills. Collaborations are carried out with the TCCC Habitat Association, the Turkish Union of Chambers and Commodity Exchanges, and Istanbul Technical University. Through the project, we provided educational support to 32,215 women from numerous sectors, along with students and 500 migrant women, in 2020. We did not apply for an award for the ‘My Sister’ Project in 2020.
The Coca-Cola Belestery Program
The Coca-Cola Belestery Program was launched in Kazakhstan in 2013 in cooperation with the Coalition for Green Economy and Development of G-Global, and the Social Dynamics Public Fund. This program aims at developing entrepreneurship among women.
Within the scope of the project, training is provided to women in the Almaty, Nur-Sultan and Karaganda regions, so that they can establish and actively run businesses using green technologies. In 2020, 2,050 female participants received management training and submitted project proposals. 20 winners identified within the scope of the program were awarded grants.
Environmental Activities in Azerbaijan
Temiz Olkem is a project that aims at raising awareness on reducing waste, keeping the environment clean, and segregating plastic waste. The project is carried out jointly with ADA University, the Ministry of the Environment, and AzEkol. Various projects such as planting trees, cleaning seashores, and raising awareness at schools are being carried out within the scope of the project. While waste collection activities continue, awareness campaigns and community engagement were suspended due to the Covid-19 pandemic.
The Kollekt Application - We Are Making Recycling Enjoyable
Coca-Cola Turkey has developed its ‘Kollekt’ smartphone app in cooperation with the Nature Conservation Center (DKM) and the UNDP. Its objective is to reintroduce natural waste into the system with the help of communities. The Kemer region was chosen as the pilot region. Coca-Cola Turkey and Mavi Jeans joined forces in 2020 for a ‘World Without Waste’: Coca-Cola PET bottles collected through the Kollekt application are converted into Mavi t-shirts within the scope of the ‘Coca-Cola x
CCI Azerbaijan Is Cleaning the Coastal Region of the Caspian Sea
CCI Azerbaijan led a shore-cleaning activity in which approximately 1,000 people came together to clear the coastal region of the Caspian Sea of waste. Within the scope of this activity, over 5 tons of waste were collected with contributions from Azerbaijan Service and Recycling Network (ASAN) volunteers, the Environment Ministry, and other stakeholders.
CCI Kyrgyzstan Helps Create a Better Environment on World Cleanup Day
CCI Kyrgyzstan took part in a ‘Saturday Cleanup’ event, along with government agencies and other responsible companies in Kyrgyzstan. Those attending the event helped clean parks in several districts and collected large amounts of waste.
The main objective of the event was to clean every village, district and city; in other words, every region of the Kyrgyz Republic, including landfills and waste in public areas.
CCI Joined the global ‘10x20x30’ Initiative Targeting Food Waste
Within the scope of the supplier network, CCI became involved in the global ‘10x20x30’ initiative targeting the prevention of food waste, in line with its strategy of sustainable growth. Each member of the initiative, which was led by 12 prominent multinational food retail and supply companies, invited 20 of its suppliers to develop effective solutions along the value chain. CCI will participate in the project's ‘10x20x30’ initiative, which was launched by the World Resources Institute (WRI) and is being carried out in over 80 countries, together with 20 suppliers for Migros, which has taken a place among companies representing Turkey. Through this initiative, retailers and producers will join forces to extend their sphere of influence. By joining this initiative, CCI will contribute to supporting its goals for 2030.
One of our biggest problems is accessing clean water in the geographies in which we operate. Water problems directly affect the welfare of the communities in which we operate, as well as the sustainability of our business. In this context, we are carrying out the ‘Life Plus Environment’ Program, which was initiated with the aim of fostering a new approach to land and water management in line with the need to adapt to climate change and diminishing water resources. The ‘Agriculture of the Future’ and the ‘Harran Night Irrigation’ projects are being carried out within the scope of the Life Plus Environment Program. The program has so far been carried out in cooperation with farmers, NGO representatives, academics and the local community.
The Life Plus Environment Program
The Konya ‘Agriculture of the Future’ and the ‘Harran Night Irrigation’ projects are both being carried out within the scope of Life Plus. These projects allowed 4.06 billion liters of water to be saved in 2020.
The Konya ‘Agriculture of the Future’ Project
The project, which is carried out through a partnership between the Coca-Cola Life Plus Foundation, the Ministry of Food, Agriculture and Stockbreeding, and the Nature Conservation Center, has two objectives. The first of these is to ensure the efficient use of soil and water, and to increase the soil’s water-holding capacity. The second is to increase the capacity of ‘ecosystem services’ in agriculture through seeding and windbreaks. Approximately 200,000 saplings were planted as windbreaks in the Konya basin. We saved 1.81 billion liters of water in 2020.
The ‘Harran Night Irrigation’ Project
The rate of evaporation and water loss due to high temperatures during irrigation is extremely high in the Harran Plain. Irrigation must be performed in the early or late hours of the day to minimize the evaporation rate. At the same time, the reduction of water lost due to evaporation will also alleviate problems such as fungal disease, salination and pollution due to over-irrigation.
The night irrigation project aims at expanding the use of climate-friendly agricultural techniques that reduce emissions in a manner that will reduce farmers’ costs and help them adapt to the changing climate. It hopes to achieve this by providing project participants with equipment, training and publications, as well as short films to reach a larger audience. We saved 2.246 billion tons of water in Harran in 2020.
Paani - Safe Water Movement
In Pakistan, we have been carrying out our Paani Clean Water project in collaboration with the Clean Water Trust, the World Wildlife Fund (WWF), and Rotary International Pakistan. A report by the Pakistan Council of Research in Water Resources (PCRWR) revealed that 44% of the total population in Pakistan lacks access to safe drinking water. Another publication by Pakistan’s ‘Waters at Risk’ states that 33% of fatalities are due to water-related diseases, such as typhoid, cholera, dysentery and hepatitis.
Addressing the need for safe drinking water, especially in underprivileged regions, CCI Pakistan set up its first filtration plant in Malir-Karachi in collaboration with Rotary International Pakistan. Shortly afterward, new plants were set up in Lahore and Rahimyar Khan in collaboration with the Clean Water Trust. Each plant has the capacity to produce over 2,000 liters per hour and serve a population of over 20,000 people daily.
In 2015, CCI Pakistan launched the Paani Safe Water Initiative in collaboration with WWF Pakistan. We have provided clean water to approximately 1 million people across Pakistan to date. Along with the 24 plants set up over the course of the last four years, another four plants in Faisalabad, Gujranwala, Layyah and Tharparkar were launched in 2019 to provide clean water for an additional 100,000 people. Extensive community outreach and mobilization activities were conducted in target areas informing communities of the importance of safe drinking water and its appropriate usage. Our goal for 2020 was suspended due to the Covid-19 pandemic, and in 2021 work began at CCI Pakistan to reach a total of 32 plants serving 1,250,000 users by establishing four new filtration plants to serve 250,000 more people.
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