Community Development

CCI’s fundamental objective is to be recognized by all its stakeholders as one of the most responsible corporate citizens. To this end we carry out various projects that attach importance to increasing the well-being and quality of life of the communities
in which we operate. Converting the economic contribution we make as CCI into social responsibility projects that create value for the communities in our geography is among our top priorities.

At CCI, we review our projects and programs every year in view of the community’s needs. This year, due to the impact of the Covid-19 pandemic, we actualized many projects in line with needs in different areas, in addition to the projects we have carried out so far. As well as the cash support we provided in cooperation with government agencies, NGOs and various platforms, we donated the disinfectants and sanitizers we produced at our plants, as well as CCI products, and helped meet the need for masks and gloves.

Economic Impact

Goals and Successes

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Operating in 10 countries with 780,000 sales points and serving 400,000 million consumers, CCI has a significant impact on communities. CCI operations create about 30,000 direct and indirect employment opportunities throughout its geographies. Our operations enable TL 4.1 billion of added value in retail business and generate income for 160,000 farmers.

At CCI, we locally produce, source (where possible), distribute and sell our products. A bottle of Coca-Cola creates added value for multiple sectors during its journey from production line to consumer. Many sectors, including agriculture, energy, production, transportation, distribution, retail, cooling, advertising, media and packaging, play roles in the production of a single bottle of Coke. Thus, our business stimulates a significant volume of job creation throughout the value chain.

In each region we operate in, we contribute to the economic welfare of the community through the taxes we pay and the support we lend to social investment programs, in addition to our contribution to the employment of local people.

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Economic Impact of Local Procurement

At CCI, we always carry out our procurement locally; in other words, ‘within the same country’, in order to contribute to the economy of the country in which we operate. Although our aim is to maintain our local procurement rates as close as possible to 100%, this does not appear likely considering market dynamics. Our major constraint here is that the industry footprint on the materials we buy is quite limited in markets such as Kazakhstan, Kyrgyzstan and Tajikistan. Nevertheless, at CCI, our primary aim is to supply our needs first from the local market, provided that the needed materials are available and of the necessary quality.

Community Investments

Creating value while doing business in the fields in which we operate is our most important target. At CCI, we strive to create value in different ways for all the stakeholders with whom we interact. Collaborating with local and international NGOs, we assign our employees voluntary roles. As a responsible corporate citizen, we continue to create value and actualize our projects with the goal of being recognized as a good corporate citizen and investing in the community. Our projects focus mainly on the empowerment of young people and women, along with water and waste management.

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Empowering Youth

Empowering youth is a priority for CCI, which serves a population of which over 50% is comprised of young people. We combine our efforts regarding the empowerment of youth into two main fields: youth entrepreneurship and sports. The fact that a greater part of the population is young in the geographies in which we operate increases our willingness to develop projects aimed at investing in our future. During the pandemic period, our managers met with over 4,000 students over online platforms in order to support their career development. In the public broadcasts they attended, our CEO and General Manager for Turkey shared the experience they gained in crisis management during this period, as well as their forecasts for the future.

3, 2, 1, Go!

CCI’s flagship program, ‘3, 2, 1, Go!’, continues to make a stir with respect to the development of thousands of young people. In 2020, we included two schools in Denizli in our ‘3, 2, 1, Go!’ Program. We support the creation of environments that encourage young people to take part in sports, both in and outside school, with the aim of raising a physically active young generation through the ‘3, 2, 1, Go!’ social responsibility program, which strives to raise young people’s awareness of the importance of living active lives and foster a life-long love of athletics.

As we set our targets for 2020, we included the Hatice Musa Çelikkol and Musa Kazım Manasır Primary Schools in our ‘3, 2, 1, Go!’ project in cooperation with our CCI Denizli Dealer, Çelikkol Turizm Gıda Mad. San. Tic. Ltd. Şti. CCI supported over 125,000 young people in over 140 schools in 17 provinces within the scope of the ‘3, 2, 1, Go!’ program.

Projects for Empowering Youth in Azerbaijan

The Coca-Cola Grassroots Football Tournament

This project, organized in cooperation with the Ministry of National Education and AFFA (The Azerbaijan Football School), aims to support the social and physical development of children of schooling age, encourage people to adopt active and healthy lifestyles, develop children’s football locally, and increase football's popularity. The project could not be continued in 2020 due to the Covid-19 pandemic.

New Generation Project

The New Generation Project was carried out in 2019 by Gençlik A.Ş., Coca-Cola's entrepreneurship support program, with government support from the Azerbaijan Ministry of Youth and Sports, and financial support from Coca-Cola. This project has drawn attention due to the support it lends to women, in line with its goal of supporting small- and medium-sized enterprises. The New Generation Project was suspended in 2020 due to the Covid-19 pandemic. But it will continue in 2021.

Empowering Women

Gender equality and the empowerment of women occupy an important place in the United Nations agenda for 2030, both through SKA 5 and for the attainment of the other 16 targets. We support the development of women’s entrepreneurial potential, especially as it pertains to the advancement of local communities and focus on projects aimed at providing women with access to business training, mentoring and financial resources. CCI has been a signatory to the Women’s Empowerment Principles (WEP) since March 2015.

My Sister Project

The ‘My Sister’ Project is an effective program launched by the Coca- Cola Company as part of the global 5by20 initiative aimed at supporting 5 million female entrepreneurs by 2020. In our country, where the female labor force is small, it offers training and consultancy programs in various areas in which women can develop their skills. Collaborations are carried out with the TCCC Habitat Association, the Turkish Union of Chambers and Commodity Exchanges, and Istanbul Technical University. Through the project, we provided educational support to 32,215 women from numerous sectors, along with students and 500 migrant women, in 2020. We did not apply for an award for the ‘My Sister’ Project in 2020.

The Coca-Cola Belestery Program

The Coca-Cola Belestery Program was launched in Kazakhstan in 2013 in cooperation with the Coalition for Green Economy and Development of G-Global, and the Social Dynamics Public Fund. This program aims at developing entrepreneurship among women.
Within the scope of the project, training is provided to women in the Almaty, Nur-Sultan and Karaganda regions, so that they can establish and actively run businesses using green technologies. In 2020, 2,050 female participants received management training and submitted project proposals. 20 winners identified within the scope of the program were awarded grants.

Waste Management

Environmental Activities in Azerbaijan

Temiz Olkem is a project that aims at raising awareness on reducing waste, keeping the environment clean, and segregating plastic waste. The project is carried out jointly with ADA University, the Ministry of the Environment, and AzEkol. Various projects such as planting trees, cleaning seashores, and raising awareness at schools are being carried out within the scope of the project. While waste collection activities continue, awareness campaigns and community engagement were suspended due to the Covid-19 pandemic.

The Kollekt Application - We Are Making Recycling Enjoyable

Coca-Cola Turkey has developed its ‘Kollekt’ smartphone app in cooperation with the Nature Conservation Center (DKM) and the UNDP. Its objective is to reintroduce natural waste into the system with the help of communities. The Kemer region was chosen as the pilot region. Coca-Cola Turkey and Mavi Jeans joined forces in 2020 for a ‘World Without Waste’: Coca-Cola PET bottles collected through the Kollekt application are converted into Mavi t-shirts within the scope of the ‘Coca-Cola x
Mavi Collection’.

CCI Azerbaijan Is Cleaning the Coastal Region of the Caspian Sea

CCI Azerbaijan led a shore-cleaning activity in which approximately 1,000 people came together to clear the coastal region of the Caspian Sea of waste. Within the scope of this activity, over 5 tons of waste were collected with contributions from Azerbaijan Service and Recycling Network (ASAN) volunteers, the Environment Ministry, and other stakeholders.

CCI Kyrgyzstan Helps Create a Better Environment on World Cleanup Day

CCI Kyrgyzstan took part in a ‘Saturday Cleanup’ event, along with government agencies and other responsible companies in Kyrgyzstan. Those attending the event helped clean parks in several districts and collected large amounts of waste.
The main objective of the event was to clean every village, district and city; in other words, every region of the Kyrgyz Republic, including landfills and waste in public areas.

CCI Joined the global ‘10x20x30’ Initiative Targeting Food Waste

Within the scope of the supplier network, CCI became involved in the global ‘10x20x30’ initiative targeting the prevention of food waste, in line with its strategy of sustainable growth. Each member of the initiative, which was led by 12 prominent multinational food retail and supply companies, invited 20 of its suppliers to develop effective solutions along the value chain. CCI will participate in the project's ‘10x20x30’ initiative, which was launched by the World Resources Institute (WRI) and is being carried out in over 80 countries, together with 20 suppliers for Migros, which has taken a place among companies representing Turkey. Through this initiative, retailers and producers will join forces to extend their sphere of influence. By joining this initiative, CCI will contribute to supporting its goals for 2030.

Water Management

One of our biggest problems is accessing clean water in the geographies in which we operate. Water problems directly affect the welfare of the communities in which we operate, as well as the sustainability of our business. In this context, we are carrying out the ‘Life Plus Environment’ Program, which was initiated with the aim of fostering a new approach to land and water management in line with the need to adapt to climate change and diminishing water resources. The ‘Agriculture of the Future’ and the ‘Harran Night Irrigation’ projects are being carried out within the scope of the Life Plus Environment Program. The program has so far been carried out in cooperation with farmers, NGO representatives, academics and the local community.

The Life Plus Environment Program

The Konya ‘Agriculture of the Future’ and the ‘Harran Night Irrigation’ projects are both being carried out within the scope of Life Plus. These projects allowed 4.06 billion liters of water to be saved in 2020.

The Konya ‘Agriculture of the Future’ Project

The project, which is carried out through a partnership between the Coca-Cola Life Plus Foundation, the Ministry of Food, Agriculture and Stockbreeding, and the Nature Conservation Center, has two objectives. The first of these is to ensure the efficient use of soil and water, and to increase the soil’s water-holding capacity. The second is to increase the capacity of ‘ecosystem services’ in agriculture through seeding and windbreaks. Approximately 200,000 saplings were planted as windbreaks in the Konya basin. We saved 1.81 billion liters of water in 2020.

The ‘Harran Night Irrigation’ Project

The rate of evaporation and water loss due to high temperatures during irrigation is extremely high in the Harran Plain. Irrigation must be performed in the early or late hours of the day to minimize the evaporation rate. At the same time, the reduction of water lost due to evaporation will also alleviate problems such as fungal disease, salination and pollution due to over-irrigation.

The night irrigation project aims at expanding the use of climate-friendly agricultural techniques that reduce emissions in a manner that will reduce farmers’ costs and help them adapt to the changing climate. It hopes to achieve this by providing project participants with equipment, training and publications, as well as short films to reach a larger audience. We saved 2.246 billion tons of water in Harran in 2020.

Paani - Safe Water Movement

In Pakistan, we have been carrying out our Paani Clean Water project in collaboration with the Clean Water Trust, the World Wildlife Fund (WWF), and Rotary International Pakistan. A report by the Pakistan Council of Research in Water Resources (PCRWR) revealed that 44% of the total population in Pakistan lacks access to safe drinking water. Another publication by Pakistan’s ‘Waters at Risk’ states that 33% of fatalities are due to water-related diseases, such as typhoid, cholera, dysentery and hepatitis.
Addressing the need for safe drinking water, especially in underprivileged regions, CCI Pakistan set up its first filtration plant in Malir-Karachi in collaboration with Rotary International Pakistan. Shortly afterward, new plants were set up in Lahore and Rahimyar Khan in collaboration with the Clean Water Trust. Each plant has the capacity to produce over 2,000 liters per hour and serve a population of over 20,000 people daily.

In 2015, CCI Pakistan launched the Paani Safe Water Initiative in collaboration with WWF Pakistan. We have provided clean water to approximately 1 million people across Pakistan to date. Along with the 24 plants set up over the course of the last four years, another four plants in Faisalabad, Gujranwala, Layyah and Tharparkar were launched in 2019 to provide clean water for an additional 100,000 people. Extensive community outreach and mobilization activities were conducted in target areas informing communities of the importance of safe drinking water and its appropriate usage. Our goal for 2020 was suspended due to the Covid-19 pandemic, and in 2021 work began at CCI Pakistan to reach a total of 32 plants serving 1,250,000 users by establishing four new filtration plants to serve 250,000 more people.

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Our Aid Operations The Covid-19 Pandemic

During the pandemic period, we acted together with social institutions and the concerned public authorities to carry out social responsibility activities. In all CCI countries, the aid and support campaigns we carried out to fight the pandemic continue to be implemented as emergency aid in accordance with the needs of our communities.

Across CCI;

The Coca-Cola Foundation (TCCF) has donated some USD 3.1 billion to social support programs within CCI’s area of operations.
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• Over 138,000 cases or products were donated to health-care institutions, law enforcement agencies, and those in need.
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• 14,192 shopping trips were carried out for those in need.
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• 13.4 tons of sanitizers were produced at CCI plants and donated to the Health Ministries of Turkey and Kyrgyzstan.

In Turkey;

Coca-Cola Turkey allocated funds amounting to TL 13 million to meet needs in various parts of our country in order to fight the Covid-19 pandemic. Coca- Cola İçecek contributed TL 1.25 million to the TL 5-million donation made by the Anadolu Group, our principal shareholder, to a National Solidarity Campaign launched by the Presidency. We provided TL 10 million to the Turkish Red Crescent within the scope of a USD 1.5-million fund allocated to Turkey by the Coca-Cola Foundation. In this scope, we are conducting a three-pronged support program together with the Turkish Red Crescent.

The support program included the purchase of medical materials for our Health Ministry; food and beverages aid for those over 65 and those in need; sending food and cleaning material to food banks that reached 150,000 homes in 29 provinces in seven regions of our country in cooperation with Temel İhtiyaç Derneği (Basic Necessities Association, TİDER); and providing over 15,000 employees of the food and beverages sector, which we reached through TÜRYİD and Türes, with shopping cards through Ahbap so they could meet their basic food needs.

Over 1 ton of hand disinfectant and 10 tons of surface-cleaning liquid were produced at CCI plants and donated to Health Directorates and university hospitals. We continued our large-scale free product donations in order to support those in need. We donated free products to our citizens through the Turkish Red Crescent’s Disaster and Emergency Management Centers in 13 provinces. We donated over 7,600 cases of products to employees in
the health-care sector through local administrations, municipalities and universities. We sent 500 cases of products to TİDER through CCI volunteers. Additionally, we provided cash donations to the ‘Tradesmen Project’ carried out by the Governor of Elazığ. What is more, over 15,000 free meals, 200 meals twice a day, were donated to Istanbul Emergency Service health-care professionals, and 3,000 surgical masks and 2,000 gloves to police forces.

In Kazakhstan;

The Coca-Cola Foundation International Aid Fund allocated a budget of over 130 million Tenge to help Kazakhstan fight the Covid-19 pandemic. Together with the International Red Cross and Red Crescent, and the Ministry of Health of the Republic of Kazakhstan, these funds were used to purchase the necessary medical materials. 1,620 reusable antiplug kits for health-care workers, and 270 reagent kits for 27,000 Covid-19 virus tests, were purchased. Part of these funds were used to purchase staple foods for 4,000 economically disadvantaged families in all regions of the country. CCI Kazakhstan provided support by donating over 17,400 liters of beveragesto health-care institutions, barricades and quarantine areas,

and helped to prepare approximately 1,000 food baskets for low-income families in the Akmola, Almaty, Karagandy and Kostanay regions. In August 2020, CCI Kazakhstan started a social donation program named ‘Sharing Kindness’ in cooperation with large-scale food distribution companies, local governments and voluntary organizations in order to provide 10,000 hot meals to health-care workers and those in need. Meals referred to as ‘Kind Menus’, which could be bought and donated by anyone, were identified through Wolt, Glovo or Chocofood at restaurants participating in the program. CCI Kazakhstan met 50% of the cost of each meal.

We started a program aimed at creating demand for small enterprises and helping them maintain their businesses during the pandemic period. Paying commission costs in the first months of the collaboration, CCI Kazakhstan helped nearly 500 small restaurants and stores become Chocofood, Glovo and Wolt customers, and launch home-delivery services. The company also provides training to help small enterprises master marketing skills through social and digital media to increase their client base.

In Tajikistan;

Allocating a USD-50,000 fund through the UNDP in Tajikistan during the pandemic period, we donated medical equipment to the Ministry of Health. We delivered over 20,000 liters of BonAqua to quarantine hospitals throughout Tajikistan. We supported nine clinics in cities such as Dushanbe, Kulyab, Bokhtar and Regar. Support from Gorno-Badakhshan (GBAO) was obtained as part of the humanitarian aid delivered on behalf of the President of the Republic of Tajikistan. We donated to 13 clinics in Tajikistan with support from the NGO ‘Peshraft’.

In Kyrgyzstan;

We supplied 20,000 liters of water and other beverages to hospitals and volunteers, together with TCCC. We carried out aid efforts covering 5,700 homes and 25,000 people across the country with a USD-100,000 donation made to purchase food packages from the Red Crescent. We made a KGS- 100,000 donation for the necessary equipment to be purchased for hospitals by our employees. We produced and donated to the government 3,000 liters of disinfectant.

In Iraq;

For the purpose of store hygiene communication, we distributed posters detailing safety measures to 50,000 of our customers, who are also our business partners. We supplied half a million masks together with educational messages. Along with free products, we supported our dealers with tokens of appreciation signed by our country general manager.

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Community Development

Economic Impact

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