CCI operates in a geography where political instability, macroeconomic challenges and security issues abound. In addition to all these challenges, the impact of the Covid-19 pandemic, which rapidly spread across the world, were also seen in our geographical range of operations in 2020. There was a term of operations during which national economies shrank, an atmosphere of uncertainty intensified, and consumer trust and purchasing power decreased due to this unprecedented pandemic. Despite the war and political tension experienced in Azerbaijan and Kyrgyzstan, the sudden drop in oil prices that affected Central Asia and Iraq, the ongoing foreign exchange conversion problem in Turkmenistan, and the continuing adverse macroeconomic conditions in Pakistan during the year, CCI increased its sales volumes in its international operations, and closed 2020 with a shrinkage that was less than expected in its Turkey operations.
This superior performance was achieved through proactive and active measures that were taken on the one hand, and our consumers’ loyalty and trust in our brands on the other. CCI also supported this operational success financially in 2020, and, preserving its high-quality growth algorithm, continued to create a strong balance sheet and free cash flow.